The reason we choose for digital nomads as our target audience has multiple reasons.

The first reason is we feel that side projects have a better chance when you team up with someone like you. We experienced that people with regular day jobs have a totally different schedule and lifestyle. When you want to start a side project you need someone who understands the life of a digital nomad.

The second reason is that we need to separate us from our competitors. The idea certainly isn’t new and thus we need to target a niche market which for us is digital nomads.