I've tried to read the article, but it was crazy difficult to me, incomprehensible. I could be just stupid, of course, or lazy. But 4,000 words to explain the idea doesn't seem right to me, really.

So I went to the main page and tried to watch the video (it's just about 2 minutes, I think). The things did not get better.

I am a fairly technical person but I am always trying to look at any idea from the consumer perspective. So here we go...

1. I generate content, say, videos. I upload them on YouTube and I know how it might potentially get monetized. I mean that for X views and Y ads I may get Z dollars. All these Bitcoin/Blockchain kind of ideas always explain some kind of technology improvements but they never touch how the end user would actually benefit from it. Saying "everything will be better", "you will get fair profit", "no piracy anymore", and stuff like that is close to saying nothing. No one usually tells "why", "how" and "what" I would need to do as a user.

2. There is YouTube. There is Vimeo. There is Facebook which is constantly trying to make video integration more efficient. Instagram. Twitter. Etc. So, if the idea is to build another YouTube with some different technology behind the scene, then my question is - who would follow? I won't. Seriously. Because YouTube works, and there are millions of people there. If you build a network with different content, different functionality, different user experience, I may consider switching or using it at the same time with YouTube (YouTube also sucks a lot). But I will never care, as a user, whether it's built on MySQL, Big Table or Blockchain. That's not my business at all.

So, the technology might be great (I am not to judge), but the application of it looks still blurry to me. People just don't seem to come up with any good idea how to apply Blockchain, and they are trying to take any random industry and build a solution which "should work better" than existing ones. But from the user point of view, it doesn't matter.