In all fairness, if companies start handing out iPads preloaded with their literature, I'll be happy to take one or two to glance over.

Every time I see the phrase "stopped reading at X" I downvote. You may be even right about brochures, but the "stopped reading" people in general are bad at understanding someone else's thoughts, are rude towards the author and usually don't get the entire article except the point they stopped at. It just looks bad. I'm sorry.