You would be amazed. Ordinary people know MSO sucks and want a free alternative. "OpenOffice" is the name they've heard as their exit.
The project is entirely trading on the goodwill that FLOSS activists built up for the name "OpenOffice" from 2002-2010. That brand is still powerful!
So whatever you do, make sure everyone you know uses LO instead of AOO.
e.g. I wrote this last year for Tumblr. Target audience was writers and creative people who aren't geeks but just want to do their stuff. Written after I encountered yet another innocent user who'd just got AOO. Please excuse the apocalyptic tone, (1) that's how you write to catch attention on Tumblr, (2) this was during the six months they had a massive hole in the default install and were spending their time defending the product on blogs rather than fixing it:
http://reddragdiva.tumblr.com/post/128873352708/urgent-get-t...