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Telling people something is the next big thing is part of trying to make it so.

Until you become the boy who cried wolf. I now consider anything from google vaporware until proved otherwise.

The biggest part of making something the next big thing is actually producing a product.

The challenge they will always face. Once you get to this scale, there's no way to avoid it. I, for one, don't find it duplicitous - what if Google was a movie studio? The shame that they aren't is that we'll never see a technology giant's Pootie Tang (one of my favorite films, beloved by many, its name itself a piece of pop culture, though it failed on any metric a shareholder would consider)

>there's no way to avoid it

Of course there is, keep it secret until they're close to release.

They were calling for partners to build modules and announcing that they had multiple partners already. I think that's a valid enough reason to talk about it.

There are enough leaked press stories on secret projects they are working on but not announcing until they have gone the distance.

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