So the question then is, how do you add to their revenue? Seek projects that will save them money? Seek projects that will net them additional revenue? How do you make a find a way to make a bigger impact on your companies bottom line?
Unless you are in Sales, Marketing, or Senior Management, there's very little you can ever do to significantly impact revenue.
Not that Senior Management wants you to think that; it's demoralizing when combined with bonuses being withheld due to missed revenue goals.
Areas where I think good engineering can help include, designing software that minimizes its support costs, attention to code quality to improve customer/users experience, improving up-time, shortening maintenance windows, metrics and telemetry that help marketing and product development understand how a product is being used.
Good product documentation (reference manuals, in-product help, etc) is difficult and often over-looked. This isn't coding but engineering input into documentation is important.
Engineers can also provide significant input into product features and directions.
But the product by itself does not produce revenue. Only selling the product makes revenue.
So, at best, we can avoid costing the company money, but we can't make money. Even customer service can have a bigger impact on the bottom line than we do.