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As an advertising statement -- "built with love" -- means nothing to me as a consumer. If there is nothing more interesting to tell me in that space, then it suggests there is some kind of lack in the product.

All I care about is the value, quality and cost of the product.

I thought it was cringey because the phrase is overused[1] and sort of a joke by now? I would never cringe at someone loving to program for fun.

[1] I've seen too many website footers that say "Handcrafted with love in (San Francisco | New York | Portland)".

Yeah this is the thing. Especially for projects built in off-time, this feels like people expressing "I code for others for money, but this I gave up my time for because it makes me happy."

It's pride in work. Nothing wrong with that.

It is very cringey though. It's no real indication of how much love went into it, and just comes across as an attempt to stand out and appeal to hipster impulses.