Describing some project with phrases such as "built with love" or "from the ground up" really make me cringe.
"Cool, so what does it do?"
"It prints Jacob is a loser nerd in large ASCII art characters, over and over again."
"..."
"The message is hard-coded for now, but I'm planning to make it customizable next time I get angry at someone."
It usually seems to mean: "The app doesn't do very much yet, so we had room for plenty of UI whitespace and 18px fonts."
It's pride in work. Nothing wrong with that.
[1] I've seen too many website footers that say "Handcrafted with love in (San Francisco | New York | Portland)".
All I care about is the value, quality and cost of the product.