The article in question is a political article, and the solutions it posits are, by definition, political. Just because you don't feel that you're in any way having a political conversation does not necessarily make it so.
I'm prickly about this, because, as you might know, this happens all the time here.
Edit: also, not having to constantly battle either a) trolls or b) what I feel to be right wing libertarian myopia is one of the reasons I've commented so little here, so, I Get It. I've been a reader/lurker for something like 7 years now. early 2009, I believe.
The arguments you are making, however, are dependent on the idea that markets are a necessary mechanism for the existence of the modern internet.
You have the right to withhold your political beliefs from anyone in any context.
You've gone astray by demanding that others de-politicize their language in a similar way.
I am fine with politics, as long as the political discussion doesn't take the form of "here is what I have inferred about your personal political beliefs".