It's just not the wannabe unicorn that VCs want.
There's a HUGE gap between what VC wants and a "lifestyle business" (I hate that term, thanks for not using it.)
Redefining startup to be this very, very narrow set of "businesses that will be over $1B in valuation within 5 years" is wrong, it's silly, and it's getting worse.
9 years ago on Hacker News the difference between "lifestyle" and "startup" was "businesses that will reach over $100M valuation in 10 years."
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Reply to @danieltillett because HN won't let me submit 4 posts in an hour!
Put another way, I would take a %10 chance of having a $100M business over a %0.1 chance of having a $1B business. (assume in both cases you end owning %5 of the stock at exit, though realistically without VC money you'd likely own more equity percentage at $100M than at $1B)
VCs generally want you to take the second bet, even though the statistical value is 1/10th as much for you!
Worse, you can only found one business at a time, while the VCs can invest in dozens at the same time. So your risk is much higher (not even mentioning that they are investing OPM)
VCs interests are not aligned with founders.