Sunday Times Magazine is on it!
Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine
http://www.nytimes.com/2016/08/28/magazine/inside-facebooks-...
The trend that bothers me most is seeing otherwise scientifically minded peers, paragons of rationality, who hew to the strictest standards of empirical rigour when it comes to their own research methodologies, sharing the most easily-debunked, inane conspiracy theories as if it were holy writ!