I totally agree. This is a classic example of an Innovator's Dilemma incremental improvement (i.e. what big slow companies are really good at)

http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996/ref=pd_bbs_1/102-9893482-5829762?ie=UTF8&s=books&qid=1176413849&sr=8-1