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Ingvar Kamprad: from Scandinavian Peninsula, not continental Europe.

Liliale Bennencourt: heiress.

Sweden is continental Europe

I'm excluding the Scandinavian Peninsula, which historically has been excluded due to its near physical detachment from the rest of the continent: https://en.wikipedia.org/wiki/Continental_Europe

Any particular reason why?

Because it's convenient for him and his argument.

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