As some background: The nootropics space is pretty hard to get into for new people. Since most vendors don’t really have clear information on what to expect, and because nootropics tend to affect people differently, it’s difficult to figure out where to start. We’re trying to focus on clarity by having clear product guidelines for every product, an elaborate introduction to nootropics, and a search/filtering system on the shop page that allows you . There’s space for improvement on this front too: On the roadmap are including an information leaflet with your order, getting superscript references on the product pages,* and offering a “nootropics sample basket” so you can try what works for you. But that didn’t seem quite as MVP.

* We have references under Further Info, but people seem to keep missing them.

Additionally, we try to focus on quality. Both in raw product, but also in presentation/design/“quality-feel”. We’ve gotten positive responses to the design of our site, boxes, and jars, and we’re aiming for people to be proud of displaying them, instead of storing a sachet in a drawer somewhere. Something that would look good as a gift.

As a further background: Nootropics are typically defined as “cognitive enhancers” or “study drugs”; things that help you focus, improve your memory, help with motivation, etc. For me nootropics has a definition that’s a little broader: Any supplement that gives you more control over your own mindstate. For example, Tianeptine might not increase your focus, but it does allow you to mitigate a bad feeling a little bit. Phenibut can help you with social anxiety. And sure, Adrafinil increases your focus and energy.