I wish they had discussed why unicorn instead of mongrel and why didn't solutions like haproxy or passenger or ... didn't work?
This discussion was: our apache configuration didn't work so we switched the load proxy mechanics and our app server at the same time.
I've had great success with mongrels with HAProxy (with maxconns=1 so only 1 request per mongrel at a time) for years. I've also had great success at Passenger with apache.
I think it is a great step forward for twitter's servers, I just wish the article had some meat. Isn't this the twitter engineer blog, not blog for the general audience about how twitter works?
But in the edge case of immense load, they simply don't keep up to Unicorn.
The thing that sets Unicorn apart is that it does it's load balancing on the Kernel level. All Unicorn worker processes are listening on the same socket. The OS takes care of getting each request to a single, available worker. So unlike Mongrel, you don't end up with per-worker queues. Though HAProxy is smart about distributing load well, Unicorn makes it seamless. The workers simply ask for a new request and the Kernel gives it one.
There are some other niceties too. Unicorn processes are forked from a master process. If you are using REE, they can keep Rails in a shared memory. When we deployed it, we dropped memory usage by 30%.
On top of all that, Unicorn's flawless rolling restarts are a pretty big plus.
In conclusion, if you're in the top 10% of Rails apps by traffic, give Unicorn a look. It is likely that switching over is worth the dev risk and cost. Otherwise, keep it on your radar, but don't consider it a must-have.
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From what I've seen so far, peoples' experiences with both Phusion Passenger and Mongrel/Unicorn can vary drastically. Some people noticed a huge response time drop and performance increase when they switch from Mongrel/Unicorn to Phusion Passenger, others experience the opposite. I guess it depends a lot on the server. Phusion Passenger has got some pretty heavy users though, e.g. the New York Times Obama real time election results page was running on Phusion Passenger. The Dutch national TV broadcasting organization is running all their Rails apps on Phusion Passenger and they get huge spikes of traffic whenever something is mentioned on TV.