This bar contain 12g of soy protein, making it about as effective for MPS as plain water.
[1] http://www.ncbi.nlm.nih.gov/pubmed/22698458?dopt=Citation
"RESULTS: Whole-body leucine oxidation increased with protein ingestion and was significantly greater for S20 vs. W20 (P = 0.003). Rates of MPS for S20 were less than W20 (P = 0.02) and not different from 0 g (P = 0.41) in both exercised and non-exercised leg muscles. For S40, MPS was also reduced compared with W40 under both rested and post-exercise conditions (both P < 0.005); however S40 increased MPS greater than 0 g under post-exercise conditions (P = 0.04)."