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Comment by staunch | Hacker News Reader

I can (kind of) answer that question, with one Google search for "Basecamp"

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We experiment with adwords from time to time, but most of the ads you'll see are run by affiliates.

In general Adwords has never paid off for us.

True, but 37signals also offers an affiliate program, so it's possible that ad was created by an affiliate member. I don't have a link handy, but I remember when they reported early results of the affiliate program they specifically mentioned people finding success with search engine marketing.

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