In the startup world, I wonder whether founders can find success in emulating Cook -- or whether a harder-edged, harder-driving style is required.
In the startup world, I wonder whether founders can find success in emulating Cook -- or whether a harder-edged, harder-driving style is required.
> One day back then, he convened a meeting with his team, and the discussion turned to a particular problem in Asia. “This is really bad,” Cook told the group. “Someone should be in China driving this.” Thirty minutes into that meeting Cook looked at Sabih Khan, a key operations executive, and abruptly asked, without a trace of emotion, “Why are you still here?” Khan, who remains one of Cook’s top lieutenants to this day, immediately stood up, drove to San Francisco International Airport, and, without a change of clothes, booked a flight to China with no return date, according to people familiar with the episode. The story is vintage Cook: demanding and unemotional.
http://fortune.com/2008/11/24/apple-the-genius-behind-steve/
Less likely possibilities: was Cook talking to someone in the other direction and only noticed Khan? Was he thinking to himself Khan should leave immediately but wanted to give him some time to make the call himself?
Possibly Cook looked at it as a teaching experience for Khan.
http://www.everysecond.io/apple/
This is how things it is per second for Apple. Even flying with a Rocket to China is simply too slow.
Cook didn't start up Apple. I'm not saying his humble/listening approach can't work for startups, but it may not be practical when time/money are scarce. No doubt he feels pressure to perform, but he certainly isn't wondering where his next meal will come from, or if he'll be hirable again in the future, should he make a mistake and some new venture fails.