This really is true. All companies will have to apply some criteria -- there are businesses that AWS or mail companies reject. In our case, we would like to avoid editorial and moral stances as much as we can. And as the post hopefully makes clear, we still have a ways to go.
> If you were just explicit from the get go that as a financial services company you have to CYA first, and then try to do the right thing second nobody would blame you for that.
We would actually like to be a bit more progressive than that -- rather than supinely CYAing all the time, we want to (and frequently do) take risks and push back on behalf of businesses we believe in. The latter half of the post was intended to lay out some examples of that. But the distinction you're drawing makes sense and I'll look at editing the post with it in mind. Thanks for the feedback.
Separately, I would be very interested to hear about your suboptimal experiences if you'd be willing to share them over email or the phone.