...and then their trial ended and they paid.
Even though I'd written a full software system at that point, the app was still fairly hands-on, and it wasn't until then that it was fully obvious that someone would pay for just the software. In retrospect this is a pretty big thing that it would have made sense to test much earlier somehow.
I'm pretty optimistic by nature, and Complice has felt promising since the beginning. I think it probably helped that while I had a vision/goal (= become ramen-profitable by graduation) I didn't spend too much time fretting about it. I just focused on making incremental improvements to the system (eg UX).
And this in many ways is the philosophy of Complice itself: stay oriented towards the big picture, but focus on what you can do today.