Also:
http://www.what3fucks.com/
http://www.what3ikea.com/
http://www.what3pokemon.com/
etc…
Nothing new, except a stupid "non-optimal" idea. All the useless info a brain has to remember: the adress next to me ? I'm in "foo bar baz", so next to me should be "foo bar buz" ? No, it's "blih blah bloh". Nobody will remember it.