I wonder how they are managing and keeping up with excellent products without right management behind the scene?
If the API is the glue that ties business units together, you don't need as many knowledgable employees who understand the guts of the company -- the company itself is self-documenting.
If you're guessing correctly, this will probably be the future of the development business.
Are we sure we want to keep inflating supply with all this "everyone should code" nonsense?
People usually quit fast.