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> “The most important next step with Safeway is huge sales out of the gate. This will ensure we stay on the shelf to put an end to Hellmann’s factory-farmed egg mayo, and spread the word to customers that Just Mayo is their new preferred brand. :)”

Wow! :) Shady! :)

As far as displacing Hellman's, good luck with that.

http://webcache.googleusercontent.com/search?q=cache:uWZnLEm...

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When the tax benefits of the farming industry start to fall, the prices will go up, and the Hellman's may become a niche product.

This is just engineering and science at it's best. Produce food that tastes the same but has a much smaller production cost. The energy conversion from soy to chicken egg to mayo is less efficient than soy to liquified soy with some protein emulsifiers (not that it's made out of soy, I just picked soy randomly).

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