The price has actually been dropping consistently since the 31st of July.
Granted, this hack has caused a the drop to be bigger, but attributing the entire drop to it makes no sense. The timeline doesn't fit.
The most likely reason the price has been dropping is because the Bitcoin miners have ran out of reasons and deadlines to stop the bitcoin hardfork which will cause an increase in block size, which is the main reason why Bitcoin is artificially blocked from accepting more customers and grow.
Investors likely don't think its worth holding onto a currency if it has (and reached) an artificial ceiling.