> Which is really just what every company at these scales do
No they aren't. You need to understand that databases are being used in a whole range of different ways than you think.
Batch/streaming analytics are typically done with HDFS, Cassandra, HBase, MongoDB etc. Event aggregation often with a time series database like Druid, InfluxDB etc. Web API serving layers are still the domain of lightweight SQL databases like MySQL, PostgreSQL. Customer data warehouses are still dominated by Teradata, Oracle, SAP etc.
What you misconstrue as a single platform is often a multi headed beast with various architectural components. Each comprising their own technology stacks.