This article which starts with the idea that people do read everything this author writes, is horrible. The grammatical and spelling errors alone stopped me after 3 minutes. Besides the fact the topic itself is without basis.
I would agree, that felt like a little link bait to me.
Writing link bait is a legitimate job skill, it's harder than it looks and the execution environment is flakier than any javascript engine.
You read for a whole 3 minutes? I'd call that a success on his part. And if the grammatical errors stopped you from reading further, then perhaps you're not his target audience ;)