> Upon the launch of the iPhone 4, Jobs stated that Apple would immediately start working with standards bodies to make the FaceTime protocol an "open industry standard".

claims Wikipedia. Other websites also highlight the "open standard" it was supposed to become:

[1]: http://www.fiercedeveloper.com/story/facetime-open-standard-... [2]: https://redd.it/1xuzif [3]: https://news.ycombinator.com/item?id=2605498 [4]: https://discussions.apple.com/thread/4547345?start=0&tstart=... [5]: https://en.wikipedia.org/wiki/FaceTime