> If I open a hot dog stand, I may have incorporated only a month ago, but I haven't founded a startup.
No. For that, you'll have to provide a narrative of how you will revolutionize the global fast food market and secure the fate of humanity by providing billions of people real-time access to the very best of bovine and porcine by-product nutrition (optional: include heart-warming story about Denise, a mother of 7 from Decatur, IL, who was enabled to escape a hell of drug abuse and prostitution by opening a franchise, highlighting the world changing nature f your business and elegantly glossing over the fact that the franchise owner effectively earns less than a toddler searching landfills for sources of lithium).