I am encouraged by this advertising companies attempts at designing cars.

The moonshot program seems to me to be either Google cementing it's position forever in the knowledge economy or a desperate scrabble for another hit.

If the latter is true, then I have hope for the future. It means that the giants - Google (+ Youtube), Amazon, Facebook - can fall. They are not on as strong a footing as it seems.

All it takes is...

- One generation of kids to decide to eschew Facebook (or any product it buys)

- Ad revenue declining or another viable internet business model to rise up and replace it

- More efficient / free marketplaces