The only accounting "trick" was using all of your profits to reinvest immediately into expansion. Bezos isn't a moron, this was intentional, and it's paying off now.
I've never heard someone saying that a company reinvesting profits into itself as "suppressing/hiding" profits. I guess all Warren Buffet companies are also suppressing an hiding profits. Are you calling those companies out too?
All I'm saying is "monster profit" doesnt mean the company is doing any better than it was before. It's generating the same cash, they just aren't spending it the same way
Except revenue continues to increase 20-30% yoy
Well before they didn't report aws seperately so just how profitable it is was somewhat hidden.