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Comment by brudgers | Hacker News Reader

Might be a step in the right direction. A bigger bolder step would be to have the endorsements come from people browsing the site. I think it would move the trust problem of sites endorsing their advertisers out of the business model and into the general miasma of ratings and influencers where analytics and statistics can be applied to improve the objectivity of reported ratings.

Good luck.

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This is a great idea! I think it really attacks the (outwardly) worst part about advertising: deterring users. That being said, I wonder how this would effect the typical bidding-based models of major ad networks and how this would ultimately impact the ad revenue publishers take in.

For existing advertising networks there would be one more competitor. I wouldn't expect any business that caters to the auction model to replace that model with this.

Traditionally, good advertising has been a way of "extending the content." A magazine about computers would have ads related to computing. A magazine about fashion would have advertising related to appearing stylish.

For publishers who don't care about extending the content, nothing would change. For publishers who care about it, there would be one less available slot on the toolbelt.

I would tend to agree, but find it incredibly hard to find any such modern examples of major content publishers using "good" advertising networks, especially in this modern age of social network infestation, 3rd party cookies, and data exchanges.

StackOverflow comes to my mind as an example of a company that uses ads that extend the content...Quantcast has it at 192 for the US. Alexa has it as 49 worldwide. Not sure if that makes it major, but it's certainly bigger than most sites.

http://www.alexa.com/siteinfo/stackoverflow.com

It also has a demographic defined by a common interest.

Interesting. Many thanks.

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