It is a genuine message. It is also simple. But it isn't actually true. Computers are not able to learn like humans : the learning process is entirely different. And what they learn is different - even though it can be visualized in a way that makes it look 'humanlike'.
These techniques are impressive, and yhat is demonstrating that they are very capable. It's just that I feel a little sad that the 'AI pitch' is being turned on, when the 'really good tech' is a much more valid way to understand what they're doing.