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To add to this, I really like the landing page. No oversized sliding images or fancy animations. Just one graphic and well-organized text. Refreshing.

Exactly.

Also, the logo links to the product page, not to some blog aggregation page as many other announcement do.

This is usually a holdover of having the blog its own system (e.g. WordPress) at blog.example.com or example.com/blog and having the rest of the site managed by some other CMS or none at all.

Not saying there's a legitimate reason to do that, but just saying that's usually the technical reason for it.

One thing I think would be nice is a screenshot of the dashboard. Compared to Dokku or other solutions which are command line only, having a UI is a huge plus and they should definitely show it off.

Yes, so long as it's not of the following sort: "Flynn a leading provider of ..."