I'm earning about 2/3 of the salary from my previous job, where I worked 60-80 hours a week. In practice this has meant a more-than-doubling of my free time outside work with only a small change in living standards, so I'm very happy with the tradeoff.
The company gets a pretty good deal too -- our work hours tend to be quite productive -- but I don't know if there's a purely economic argument on the company's side. Part of it may require looking at the company as a vehicle for employee benefit rather than an opposing force trying to extract maximum value.
http://apsis.io/blog/2016/03/14/work-and-passion http://apsis.io/blog/2015/04/23/work-sustainably
PS: Apsis is a U.S. company, though I personally live and work in Toronto, Canada.