I'm probably about as cynical--at least about other people's data--as they come, but this seems pretty plausible to me.
It's been known for a while that humans can detect <SMALLNUM> of photons. I think people have looked at the fine structure of a rod and determined that it should have very high quantum efficiency. Finally, direct measurements of the electrical activity of individual (isolated) rod cells suggests that they do respond to single photons.
However, the intact retina has some "normalization" circuitry, which might wash out the signal from a single rod. Even if it makes it out of the eye, the signal has to pass through a lot of cortical processing before the subject consciously perceives it, so these results are a little surprising. However, there is some data suggesting that rats can detect the activity of a single cell in somatosensory cortex (Houwelling and Brect, 2007)[1], so it seems possible.
In summary, it doesn't seem totally outlandish based on what we already knew but...replications are good.
[1] http://www.nature.com/nature/journal/v451/n7174/full/nature0...