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It is funny how every time someone talks about Dollar Shave Club as a brand/business model, most of the comments are about Dorco. Lifestyle brand focuses on a man, that is something really hard to archive.

Gillette spends 600 million years on marketing to try to archive this. BTW, PG has bought Gillette for 57 billion 10 years ago.

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Well, Gillette has their own product that they have spent billions on R&D and manufacturing. DSC is not even white label, there's not the slightest alteration to the Dorco product. They're just repackaging and selling individual units, identical to drugstore Dorcos.

Sure, DSC is a phenomenon, but their product is Dorco blades, U.S. mail, and some brown packaging.

They have their own product because they are an industry. DSC isn't.

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