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Whoever, initiated and approved that move!!. Quick Google search showed this name - Punit Soni. Why did he leave? Fallout with the CEO and team?

How does a quick google search give you the name of the responsible person! That's some insider info :)

searching for "flipkart app only strategy responsible" showed this result http://www.businessinsider.com/flipkart-punil-soni-explains-...

on the first page as the 4rth result for me.