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I really don't buy the author's contention that "normal" people are likely to become diaper fetishists just because a diaper porn clip popped up on a website.

More plausible situation: people who were kinky-but-didn't-know-it or kinky-but-too-ashamed-to-tell-anyone are becoming plain kinky thanks to exposure to their kinks on the internet.

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I notice my preferences tending slowly towards more 'extreme' versions of a particular set of kinks over time. I suspect, but obviously cannot prove, that this would happen even more slowly if the porn for those tightly targeted more extreme versions wasn't easily available online.

I don't think this is a problem exactly, and I'd guess it's a small effect, but I think there certainly is _some_ effect.

Near the end of the article:

> Meanwhile, behavioural experts vocally doubt whether targeted pornography will really affect us, given how rarely people change their established preferences, to which they flock regardless of what’s being flung at them. The rise of porn data, some of them argue, just makes it easier for people to locate and talk about their sexual happy places.

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