Let me explain it for you:
Hypothesis / Theory: The keys on the keyboard are laid out in their particular queer way because of X.
Evidence: (1) the Major Scale, (2) the Standard Chord Dictionary, and (2) the difference between the Major and Minor Triads.
Falsifiability: Do any of the evidence in 1, 2, and 3 fit the theory?
Fitness test: How simple is the theory, as compared to competing theories? How many assumptions (aka "free parameters") are there?
The author explains how competing theories have more assumptions and free parameters that his theory does not require.
This is clearly science. It's just written in a different style than you're accustomed to. Please read and critique the content of the article. If you so firmly believe that it isn't science, then you should be able to easily refute it using science, rather than just superficially (superstitiously) claiming "That's not science! You don't understand!"
Prove it! Critique the content, man!