The descriptions are accurate, but murky. One huge missing piece is a description of the structure of the genome. There is one mention of the word chromosome. The words haplotype and allele never make an appearance. There is no mention of the fact that we are diploid, nor that one copy of our chromosomes comes from each of our parents. Nor is there any hint as to the way that we share our genomes.
Maybe I'm allergic to assertions of novelty, but I don't enjoy his claim that he's the first journalist to get access to their "raw" genomic data. That's just being fancy. Is it necessary to say that? In any case, what's "raw" changes every few years, so someone else will soon get the chance to say the same thing. (I gripe, but I have to admit that it's nerdy/cool to see someone writing so much about BAM files :) !)
I'm still waiting for the first journalist to mention genome structure in a popular article on genomics. As badly as we need to understand what's going on in the genome, the public, and particularly professionals whose work brings them to articles like this, need to develop an intuition about how genomes work.
I agree that the article does not have the precision that biologists expect; however, I think broad accuracy is important when writing for the general public and sadly lacking in most science reporting.
I attended a conference on evolution and medicine last month where Zimmer spoke about how he approaches reporting science and the struggle to cover important, but complex ideas for a general audience. Having heard his side of the story, I may be a bit biased but I would love to hear recommendations for other science journalists that tend to get the story right.
But as you state, it is devoid of the 4D structure leading to the central dogma of molecular biology (DNA->RNA->Protein->function). This might be the natural discourse between science and the public. NGS technology didn't really exploid until 2005. So ten years roughly, to get the media to start talking about re-sequencing experiements. I don't know the normal length of time before trends in scientific literature bleeds into general mass media, but I would think it would be at least several years, if not a decade.
With that being said, structural genomes (which the author technically foreshadows with insertions/deletions) and their spatial effects on RNA expression is still a large mystery in scientific literature - so it wouldn't surprise me at all that it's not included or missed by a journalist.
"The process, including my registration at an Illumina-sponsored seminar, cost $3,100."
Hasn't Illumina been at $1k/genome now for at least a year?