In this precise case, it has much more to do with :
- It's been launched by Naver, a tech company with deep pockets, not a startup.
- It can access China.
That's interesting. Naver dominates Japan, Taiwan and Thailand with LINE, but they chose to create a new messaging app to go after Korea and China since LINE wasn't getting traction there.
I wonder why LINE thought they could challenge kakao in korea...