A South Korean Copy of Snapchat Takes Off in Asia
nytimes.com
nytimes.com
Snow focuses on Asian consumers. Like Snapchat, it offers users an array of filters that can add dog ears, glowing eyes and bulbous foreheads to selfies. But Snow also lets users add bottles of soju, the Korean liquor, or images of Korean pop stars. Another filter adds a rain of fried chicken, a favorite South Korean nosh. For Japan there are sumo wrestler and sushi filters.
If you want to win a foreign market, you have to ensure that you meet their needs. This is just Business 101. Any company that thinks that it can simply take a US/Western oriented product, add some language translations, and roll it out in other continents, is going to be massively vulnerable to local competitors that are willing to customize their features to tailor local preferences.
That also helps!
Edit: Actually, Kakao's (the company) business model is to take apps from the West and remake them for the Korean market. (Talk - Messaging, Music - Music Streaming, Taxi - Taxi Hailing, Story - Facebook)
I haven't heard about app level barriers but I wouldn't be surprised
http://searchengineland.com/naver-the-google-of-south-korea-...
It's not because of protectionism.
One example near Paris: some tourism company were hijacking Maps results so when I went looking for a specific language school this other place was the first result.
Another example: I was in Cape Verde looking for the ships chandlery. The results returned were in Portugal. My second attempt gave me results in Brazil and Portugal.
I've since learned to sanity check the results first. This can be hard when you are driving in a different country and Maps wants you to board a ferry and drive through sub-Sahara Africa.
I think Kakao is more popular in Korea than Whatsapp. In Russia Yandex is bigger than Google. In China everything is bigger because the foreign apps are banned.
> If you want to win a foreign market, you have to ensure that you meet their needs. This is just Business 101.
Beating the locals at their own game is just Business 101? Seems like an arrogant attitude.
When you recast the quote in different words, I suppose. But do you refute that you "have to ensure you've met [your market's] needs"? Is it better to ignore the market's needs instead? That seems more arrogant to me.
(Also, never mention "Sea of Japan", or you'll be in deep trouble...)
I thought everyone was doing this.
The first time I heard 一白遮三丑 was an eye-opening experience. I knew the stereotype but not how far it actually went.
Fast forward to the industrial age: now poor women worked all day long in a factory, barely getting sunlight, while rich girls would visit beaches and sky resorts, tanning themselves. Suddenly, being slightly tanned is now considered "healthy" and, to some degree, "more beautiful".
That said, most people still seem to like relatively whiter skin, just not 0xffffff.
> Fast forward to the industrial age: now poor women worked all day long in a factory, barely getting sunlight, while rich girls would visit beaches and sky resorts, tanning themselves. Suddenly, being slightly tanned is now considered "healthy" and, to some degree, "more beautiful".
I actually heard this exact theory about skin perceptions in western countries, and I think it's regarded pretty well by sociologists/historians. Being "too pale" is an insult these days among Whites, and many people specifically go to tanning salons or lie in the sun, just to tan/darken their skin tone.
Most internet companies in the states have more Asians working there from these countries than in say, South Korea and China, which often have NONE (they are all pretty homogeneous ethnically). To say western internet companies don't have any multi-cultural affinity isn't accurate given the make up of most tech companies.
Also, you are literally paying the same local landlord plus service fees to Airbnb. It is known that the exact same apartment can be listed +10% more on Airbnb.
Look at all the medium size indie hotels that are popping up all around Asia, and you can see that the local people still prefer hotels.
Are we using the same ad ridden websites?
Large, popular Korean sites look a lot like Yahoo during its heyday.
Yahoo in its heyday wasn't beautiful but it was pretty usable.
I agree. Also a large number of the websites including government ones requires that you install Active X and have Windows machine with IE.
Many highly trafficked Japanese (and Korean) web sites are model for brevity and efficiency.
Compare:
vs
vs
Sankei site has so much more content, yet its HTML file is only 38kb. Naver site is 97kb. Yahoo's html file is 614kb.
Do View-Source on these sites, and it doesn't take long to figure out what a joke Yahoo site is.
And the real joke is Japanese and Korean web developers make 1/2 or 1/3rd of what Yahoo guys make.
What does that have to do at all with the number of kilobytes for the homepage?
And usually efficiency is rewarded?
I never thought about it that way. That's a pretty astute observation.
So the gov wants to maintain control over Chinese interactions with each other, hence any major site in Chinese will get blocked immediate (as soon as Quora allows for Chinese content and it becomes popular, it will be blocked in favor of a harmonized Zhihu).
- They don't do this for economic protectionism (although I know that the Chinese view this as a benefit of the practice).
- and they are unlikely to lift a block on a social network, since social networks and communication channels are what they are primarily afraid of.
Internet companies that don't enable rebellious interactions between Chinese citizens are perfectly accepted...e.g. LinkedIn. Note also that Chinese social media tech, even very successful ones, have had absolutely no significant penetration outside of their protected market...not Myanmar, not Cambodia, none of China's next door neighbors, nor Taiwan or Hong Kong. There are stuck in their own ecosystem, with those that do get to compete with foreign companies, like Alibaba, doing much better outside of China.
This paragraph is telling much than the rest of the article. Working in Japan, I see a similar trend. Except for those already well implanted, companies are not interested in the western world anymore. Not only it's hard, but it's not growing as fast as Asia.
Hiring teams that can understand the target market and culture is also much simpler, and marketing channels are simpler to understand.
After going to the menu to add Facebook friends, a list of people show up with a little "added" icon. There is no confirm button, only back. So I click back and my friend list is still empty.
2/3 the friend finder will not return results and many buttons take upwards of 40 seconds to think about things.
I have to say, in the area of emoticon designs, Kakaotalk is still the best.
https://www.airfrov.com/blog/wp-content/uploads/2015/05/Daum...
That's the definition of "fad", after all.