I'd like to know how James Murdoch manages to reproduce and distribute Pringles with virtually zero cost as compared with traditional manufacturing? I'd sure like that app, "click to create a new pack of Pringles".
Talking about trivial consumer products brings a lot of emotion into this kind of debate.
How does this differ from digital services such as FathomDB or Heroku? If I crack their service somehow so that I can use their product to help my company make more money without paying them, am I a thief?