The threat of being reported to Amazon isn't very threatening, and I was going to chide Techcrunch for being alarmist, but as I began to compose my post, I realized I couldn't come up with a good alternative word in this case, and skimming some online thesauri hasn't helped. Any suggestions? The thing is, if the company had followed through on its threat, the resulting headline would be much less attention-grabbing.

I am assuming the employee-gets-fired threat is not plausible.