It's going to cost them a lot more, I hope. Personally, I've wanted an Audi since I was 16. Last year before the scandal hit, I was test driving a Q5, ready to finally get one. Now, I will never touch VW, Audi, or Porsche.

Not only will I not buy from them, I won't work for them either. Since the scandal, I've been approached by 2 separate recruiters asking me to interview at some Audi autonomous research division in the Bay Area. That's going to be tough for them, since I'm also being recruited by Apple, Google, Tesla, Uber, and Toyota. Guess where my talent isn't going...