Why Japan didn’t create the iPod
blog.gatunka.com
blog.gatunka.com
I remember showing my black and white iPod to some people in Japan in 2005 and they had never seen one before. However, if you looked in the shops you could find 100s of better spec'ed MP3 players, much better than the ones in the U.K. at the time and much cheaper. I guess the iPod just looked like a over priced fashion accessory to them.
Then looking at some of the phones people had in 2005 when I was there, people were able to do all sorts of things, like look up train times with complete ease. At the time was very difficult on European phones.
The author of the article seems to think that it's progress to plug your MP3 player or phone into a computer, but it's not. For example look at iTunes, I can only put music on from one machine and can't get it off again (using iTunes at least), it's needlessly tied to a single machine, when I don't want it tied to any machine. Also people don't want to plug their digital camera into a computer to upload pictures, they just want to send them straight to the internet from their phone, the Japanese were doing this long before the iPhone+Twitpic.
I think not requiring a computer as the digital hub is the future, not the past.
Most of Apple's products are mainstream versions of technology that was available before but not suited to normal consumers.
For example, Personal Computers, MP3 players, Smart Phones and tablet PCs all existed long before Apple made products in those areas.
I wouldn't be surprised if Apple execs don't go to Akihabara every 3 months, and ask themselves how they can make what they see there, but for Americans and Europeans.
The year is 1978. Microsoft is selling BASIC interpreters. Apple exists in a garage. A Japanese company creates this quirky little tape deck with headphones which -- get this -- you're supposed to actually carry with you, so you can listen to music while not at home. Hilariously stupid idea, right? The Walkman will be lucky to sell a thousand units, to say nothing of crossing over to the mainstream. The Japanese should just stick with what they're good at -- perfecting things made by white people.
The Biplane
Graphing Calculator
Solar powered calculator
Camcorder
Digital Camera
Blue lasers
VCRs
Anything made by Nintendo
Flash memory
Various types of steel
Quartz wristwatch
The continuously variable transmission
Yep, nothing innovative or new there.I think the point is that the Japanese electronics manufacturers were (and are) very good at producing standalone devices, but missed the boat on devices (like the iPod) which get their power from their tight integration with the PC.
The standalone-device model works really well for some applications (e.g. digital cameras; you wouldn't want to have an iPod-style camera that you had to tether to a specific computer to get your photos out -- you want one where you can just swap cards like disks and keep shooting), but less well for others.
http://www.apple.com/pr/library/2005/nov/16japan.html
It kept the lead until September of 2009, when Sony crowed that the Walkman had outsold the iPod the previous week... because the iPod's share had been cannibalized by the iPhone. Nice work, Sony!
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a...
"Better spec'ed" devices that didn't involve a computer necessarily cram more user interface onto a limited surface, which is why almost by definition, those devices were harder to use.
The iPod won not just because its interface was better, but because there was so much less of it. Offloading complex functionality to a general-purpose computing device made the iPod a better music device. There's really no getting around this point, even if the iPod's successors are becoming general-purpose computing devices themselves.
The big things at the time in Japan in March 2005 seemed to be the PSP (just released), High Definition TVs (there was one in a shop but were impossible to find in the U.K. at the time) and 100Mbs broadband. Oh yeah and I saw 3D cinema in the World EXPO whilst I was there. Mostly these things are being touted still as new in 2010.
I'd agree that the iPod won because they made a nice device, but I think that's because that is what the American/European markets demand. However there are lots of markets in the world where functionality and price are lot more important than usability, like the massive emerging ones in India and China.
The iPod wasn't the first MP3 player, or even the first hard-disk-based player. But its integration with iTunes, along with the scroll-wheel interface (which was pretty impressive when it first came out), meant that it was the first one many people ever considered buying.
As a sidenote, iTunes did actually work with some other brands of MP3 player early on (including, IIRC, the Nomad), but Apple killed this off pretty quickly once they had their own out there. Which sucked if you owned one of those devices (they learned a valuable lesson for dealing with Apple, and iTunes specifically: beware the feature-stealing "upgrade"), but it's pretty clear why Apple did it.
There have always been MP3 players with better spec sheets as standalone devices, but none really that have anything like the software/hardware (and accessory) ecosystem. They're fine if you want to load music onto the player manually via the file browser, but the whole idea of the (HDD-based) iPod was that it would just contain your entire music library, constantly mirrored from your computer, and you'd never have to do anything.
It's always struck me as an example of how a product that's inferior (or at best "minimum viable") but really well-integrated with software can beat out more feature-rich standalone devices that cut corners on integration.
Computer gaming really doesn't exist in Japan. It's all on consoles, handhelds and phones. Few Japanese have even heard of World of Warcraft, Starcraft, Quake, Counterstrike or Civilization. I think there are some erotic games for PC because the console makers will not give them licenses. So the few who know about computer gaming think it's for perverts.
The authors explanation seems reasonable to me. Japan simply took a different direction towards appliances rather than general-purpose computers, and has continued on that path. Appliances are easy to use, but are far less suitable for hacking.
This means you really don't find many "hackers" in Japan. There are plenty of nerds, but few of them are into programming. Similar to my impression of China, software is seen as a branch of engineering like any other. Software companies will actually hire developers with no programming experience, as long as they have a good engineering degree and seem like a person that would fit into the company. They didn't lie on the CV either, the company fully expect to put them in front of computers with "Perl for beginners".
On a side note, I really don't like the western HR buzzword bingo either, where having exactly the right acronyms on your CV means more than your aptitude and actual ability to program. Is there any country in the world that strikes the right balance in general?
> Computer gaming really doesn't exist in Japan. It's all on consoles, handhelds and phones. Few Japanese have even heard of World of Warcraft, Starcraft, Quake, Counterstrike or Civilization.
Computer gaming does exist. They aren't aware of the titles you mentioned just because they aren't localized. Many Japanese have difficulty with English despite of the amount of education throw in, but that's another story.
> This means you really don't find many "hackers" in Japan.
Hackers do exist. Again just because... well they don't speak English and often not visible to the hacker community at large. However I admit English is lingua franca of programming, and often I have to bridge them.
Re CV, it's not the same CV as in the western, in fact it's almost wrong call it CV. On the contrary, many Japanese job applicants assume the CV same as their counterparts and fail miserably.
That's actually not true. Hanja (the Korean name for Chinese characters) are still used extensively by newspapers, in academia, and in legal professions. As in Japanese, it provides a method of distinguishing between homonyms, which can be particularly important when writing contracts and the like, where precision of meaning is essential.
Just like with Japanese, Korean has a large number of homonyms in its Sino-Korean vocabulary because while Chinese is tonal, Korean is not. Moreover, the more formal Sino-Korean vocabulary is in prominent usage in the aforementioned situations.
While hanja use has certainly declined over the years, and many Korean youth these days are incapable of recognizing even the most basic of hanja (largely because of fluctuating education policy that has at times entirely eliminated hanja education), that was certainly not the case prior to the last 40 or so years.
Ironically, the place where hanja would be the easiest to read/write - on the computer - is the place where it is almost entirely absent. Take a look at the Korean language Wikipedia for an example of this; Hanja are almost always used merely for the purpose of disambiguating a word written in hangul.
Does this article mean that my assumptions are out of date?
Some things that I feel contribute (take them for what they are worth)
a) I haven't met a single female Japanese employee who hasn't been the victim of power harassment or other forms of emotional abuse. I can honestly say that 80% of women I have met at 5 different companies have been on some kind of psychological medication to cope with the stress at work. (Goodbye many useful innovations from female employees.)
b) I have met people who work 15 hour days; albeit where work consists of 6 hours of doing nothing, 4 hours of work, and then another 5 hours of waiting for the boss to leave. (Reasons include saving face - and poor housing conditions.)
c) The best university graduates tend to go directly to big companies; they don't create their own companies, because of the number of practical difficulties. (being accepted for & paying for rental properties, getting loans, etc..)
d) Everything has a big city perspective, since practically everyone has to come to Tokyo to do something important.
I can go through a hundred reasons; but the idea that there is some simple cultural issue that could be chopped away like a Gordian knot to solve the problem is a bit too simplistic.
In the engineering track, we'd assume that by 30 ~ 35 you've demonstrated whether you're going to be a net-productive software engineer or whether you should be moved into e.g. requirements analysis or producing documentation. If you're net-productive, you will start making stuff which directly affects the shipping products without getting exhaustively rewritten -- hence, socially productive. But nobody calls a 27 year old flailing away at his first for-loop non-productive. Of course he is being productive: he is training up an asset that the company will be able to tap in a decade. (And if he doesn't have a for-loop to flail away on he better find something to flail away on because insufficient utilization of him would reflect poorly on his team.)
I have a quirky relationship to these norms because I'm a foreigner, so if e.g. I can be reliably tasked with building a system and getting it to production without needing line-by-line guidance by my superiors, well, everyone knows foreigners are quirky.
It doesn't mesh with my foreigners take on Japan, but then I have never lived or worked there.
Japan is very short on young people; how easily can it afford to waste a decade of their career? Especially when other countries don't do this?
It's also got to be ... suboptimal for the spirit to work for a decade knowing that you're not accomplishing anything that affects the real world, at least compared to other countries where young people accomplish real things and get positive self-reinforcing feedback starting at the beginning of their career.
(Even if your company doesn't succeed, you've still produced something, or at least tried to and hopefully learned some lessons along the way.)
Productivity growth. Which literally means "every year, fewer people are able to produce more stuff".
There's also the problem of the global economic slump. Which literally means "we have lots of things that could be done, like fixing hundred-year-old pipes and buildings. And we have lots of extra workers who could be doing things. But they are compelled to sit around twiddling their thumbs in their Japanese corporate cubicles, or their American parents' basements, or whatever, watching stuff crumble, because the economic equilibrium is stuck in low gear".
Here's something that would shock you. Talk to a Japanese businessman who likes you and does business in Japan. Ask him what he thinks about Japan.
100% of answers (no exaggeration) have been some version of "Japan is finished.". It's hard for anyone to imagine how utterly and completely negative the Japanese self-image is, at least among the business men I've talked to.
Although much of their attitude has got to be a reflection of Japan being in it's 2nd lost decade ... but such a thing can be self-fulfilling. I.e. it sounds like there isn't much in the way of Keynes' "animal spirits" there.
And this is reflected in a "lowest low" birthrate ... Mark Steyn says no society has ever recovered from that....
Seriously, if your core business is producing great employees to work on your niche of products, then it doesn't hurt to invest in training.
* Note, this doesn't work great if the niche moves.
What also surprised me is the low level of computer science education given by japanese universities (compared to the level in electronics for example...)
What gets to me is how there is absolutely no respect for younger workers; the idea is that they need to get calloused or be "hungry" before they have a shot. As if a clean-cut young man has never had a good idea in his life.
As for engineers being underpaid; there was an article in Asahi about how engineers being paid 5 million yen in Japan go to Silicon Valley and make about 10 mil. It's nonsensical.
(I'm not sure how up I am on the education system of Japan, but that probably belongs in another conversation)
I have a friend who went from Montreal to Nagoya with Ubisoft; he was telling me about the terrible conditions and the utter inability of companies to re-invest into the company itself. They wouldn't even pay for a proper screen; they were using CRTs or something like that.
It's truly bullshit because you can take 100% of any money you spend on the company off your taxable income (as long as you have proper receipts). It makes no sense for a company NOT to upgrade its faculties in Japan.
Since he was a foreigner and foreigners are supposed and allowed to be strange, he multiplied his salary by 2 by telling them that he would quit otherwise :-)
Exactly right. To take an example from mobile, open innovation was literally strangled for years by the carriers until the iPhone came and just started owning. Android is going to do the same thing.
There is a difference between the hardware innovation that Japanese companies pride themselves on and the true, social innovation that can only exist when third-parties have a chance at changing the rules of the game. I will be shocked if most large Japanese corporations ever get this.
That sort of implies that Japanese were once lockstep conformists. I could take issue with that, at length, but instead I'll refer you to Sugimoto's textbook "An Introduction To Japanese Society".
P.S. One of my favorite Japanese engineers swears blind that the iPod is just a Walkman with a Game Boy in it. I think that is almost as unfair as "Japan just improves on technologies that were invented by white people."
Other European languages with the Latin alphabet could be fair contenders as well because of this, although the ones with accents are a bit more complex, and none of them are as widespread that I am aware of.
So actually really what I'm getting at is not 'go English!' but 'go Latin alphabet!'
The history of alphabets is awesome.
Phoenician -> Aramaic -> Hebrew Phoenician -> Greek -> Latin
Edit: good for them, Hebrew does have punctuation.
One of the big reasons is that Hebrew is right-to-left, which is a nightmare. You can't even type Facebook comments in Hebrew and have them correctly aligned.
Simplifying and summing up, I think the arguments go like this: * In Japan, the conformity culture, bureaucracy in big companies, and lack of foreign brain power and venture capital is the problem (The Economist was saying that Japan has the lowest foreign technical investment in developed countries). * In China, the lack of entrenched copyright culture is the problem, in fact, taking a product and hacking to add new features is prized. Also, good product design design and customer feedback is unknown. * Europe does have excellent designers; however, it lacks a start-up worshiping culture, in fact they're given the cold shoulder in government-heavy countries like France. Their modus operandi is to proceed by government-funded huge projects, e.g. Galileo, Airbus. And the foreign brain power is there, too.
So, you see, it's not Japan's fault: US has a unique combination of cultural and other factors that produces things like the iPod. I don't think this is unrepeatable, though.
> Europe does have excellent designers; however, it lacks a start-up worshipping culture...
So? The iPod wasn't made by a start-up. The technology wasn't built from an acquisition of a start-up. I dare say it had absolutely nothing to do with start-up. Yes, Apple came from a start-up. But to my mind, the distance between Apple the start-up from a garage and Apple that envisioned the iPod and DRMed iTunes is sufficient to stop assuming only a start-up could've made the iPod.
Big companies make things too.
I still remember the end of the 90s when I was standing at the Schneider CeBIT booth talking to the booth personnel about their new niche product: One of the world's first MP3 players (I think it even had a parallel port). Shown in a corner of the booth and nobody was taking notice of the technology - even the Schneider people didn't seem to be interested. I talked to them about the huge potential of this technology and made them aware of the fact the MP3 encoding was about to take off at the universities (everybody in the CS department started ripping&encoding their CD collections). But they simply didn't see it, they didn't believe that MP3 (that they) could change the world with such a product. What a wasted opportunity!
Geometry could've played a role ... angle degrees aren't base 10, which makes measurements of angles / time awkward.
Mayas used base 20. Babylonians used base 60, which is very convenient for angles since it's also divisible with 3 and 4.
Of course, I don't think there were number systems that had a base not divisible by 5 (except those that were baseless), and this probably does have something to do with the number of our fingers.
But I think we would've been just fine with 4 fingers ... we would probably count our feet too ... and base 16 would've had been the norm.
They probably used counting boards, and specific units for measurement ... like they knew the size of a legion in their army and said "we have 3 legions, with 2 other joining, that's 5 legions" instead of ~ "we have 12600 men, 8400 more are joining, that's 21000 men".
Many people think that this fact alone will stop Chinese culture from dominating and spreading in the same way Western/English culture has spread.
Better living through technology. :-)
But I dunno maybe we'll have a future where most people will speak Chinese and English....
He may mention that the Arab world was delayed by climate change (deforestation, desertification and other reasons?), but I think he says assumes that Europe only beat Asia to the industrial revolution through dumb luck.
Thus my suggestion that latin scrip was far superior from 1400 to about now (when laser printers and LCD screens are replacing green screens, movable type and dot matrix printers.
I think the real problem is that the necessary books weren't being written in the first place (or were suppressed more ruthlessly), not that the cost of printing them was too high. The massive character set meant that becoming literate required a huge investment of time/money. And so, at least in China, all the literati went into civil service jobs, and had little incentive to publish books which would shake up the status quo.
You may be interested in the book Asia's Orthographic Dilemma by William Hannas.
Aside from the snark remark, my perception of the Japanese is that they are willing to put up with difficult equipment.
No. Modern Japanese is the standardization of a 3 different scripts. Kanji, which are Chinese characters, katakana, which is a phonetic script made by simplifying Chinese, and hiragana. Katakana and kanji were used for official writing, and hiragana was used for informal writing. The Japanese government standardized the three scripts in 1915-ish and now they're all used together for different things.^
2. How do they manage to talk to each other, then?
Context, context, context. You can tell which homophone means what depending on the context and part of a sentence a word falls in. Sentences frequently consist of just the verb. Where we might say "turn it on" a Jap would say "on". Also Japanese people rarely interact with people outside their circle of friends/business acquaintances, and when they do it's in extremely formal circumstances where everybody knows what to say.
^Generally, katakana = foreign words, kanji = nouns/verbs, hiragana = grammatical markers(particles & verb conjugations)
My favorite example of this was when I was watching "Bushi no ichibun," a samurai movie that came out a while ago. A man and a woman were in a house, and my wife and I could not figure out their relation. The woman says "Hey, you." And we both realized that the characters were married.
"Is modern Japanese so different?"
Yes. Yes it is. Japanese has gone through so many reforms that's it's almost a completely different language. Also take into account that the Take of Genji was the first written novel and you'll see why modern speakers would not be able to read Tale of Genji in it's original format.
I'm sure there are some sentences that require clarification, but this is true in english as well. But generally speaking, it is not an issue. Only very rarely do japanese people end up needing to disambiguate through pantomiming the strokes of kanji in the air or saying "you know, the first character from such and such, not the character from that other word" (except when discussing the writing of names, which is totally insane and is the real life version of the old monty python Throatwarbler Mangrove sketch).
(i) words derived from Chinese (kango) are a large part of written Japanese vocabulary;
(ii) kango came to Japanese largely through the writing system (not through massive Chinese immigration);
(iii) and most of the problematic homophones are kango. There aren't that many homophones in "yamato kotoba", the "native" Japanese words.
So, yes, a large number of homophones emerged through use of the written language. Of course they're part of the spoken language now, but the written language is significantly more formal and so still contains more kango, and therefore more homophones.
For some evidence on (i) and (ii) see http://en.wikipedia.org/wiki/Sino-Japanese_vocabulary
There are at least two reasons for (iii): spoken language naturally leads to different words having different sounds; on the other hand, many words that sound different in old Chinese end up sounding the same when adapted to the Japanese phonology. This is because Chinese has tones and consonants and vowels that don't exist in Japanese. So Chinese "kang1", "kang2", "kan1", "kan2", etc, all become "kan" in Japanese.
As blintson said, context is enough most of the time in conversation. Example for "yamato kotoba": hana can be "nose" or "flower", hashi can mean "bridge", "edge" or "chopsticks". As you can imagine, most of the time the intended meaning will be clear.
From the top of my head, I can only come up with 2 pairs of homophones that often elicit clarification in conversation: shiritsu can mean both "municipal" (市立) and "private"(私立). Annoying when you're talking about schools. Another is kagaku which can mean both "science" (科学) or "chemistry" (化学).
Those words are actually spoken differently, even though they share the same spelling in romanji (or hiragana). The stress accent is in a different place. This is similar to how in English, the noun "record" and the verb "record" are differently stressed despite their identical spelling.
Possibly a phonetic othography that included accent pitch would maintain greater readability once people were used to it. Unfortunately, people in Kansai put the stress on different syllables than the people of the Tokyo metropolitan area.
I suspect the only reason I had trouble reading your post is because I'm just not used to the spelling system you used. Is there a fundamental reason why romanji can't be used, or are people simply not used to it?
For Army Linguists that speak Korea, there's a similar system they use to write Hangul on an English keyboard. But it isn't phonetic.
^The number of kanji in use is actually INCREASING because of auto-completion software.
^^(I Am Not A Linguist), actually readability of Japanese could go either way, I'm not sure. On the one hand, the characters are more complex, requiring more space and processing; on the other, they stand for larger chunks of meaning. Has anybody here seen any studies on the reading-comprehension speed of Japanese vs. English?
^^^Also, on readability: Kanji help show the grammatical structure of a sentence somewhat. The same way you read English words by recognizing their shape, you can recognize the structure of a Japanese sentence by it's shape.