> The basic idea is that there are two axises, not one (social and financial).
Not only this but also the main divide is not left and right but liberal and conservative. In the UK, what I see most often is a divide between socially liberal but fiscally conservative and those that are socially conservative but fiscally liberal.
In my view, it's why early New Labour was successful (socially liberal but fiscally conservative) then lost it by loosening up fiscally and going to war.
Similarly, UKIP has been equally effective in taking support from blue collar workers on both left and right because they push a socially conservative, fiscally liberal agenda.
It's not the whole story. SNP have used national identity well although, interestingly their actual policies are more in keeping with this split than their rhetoric.
The EU referendum debate seems to be almost perfectly along a line between fiscally conservative and socially conservative.
I foresee political parties changing much more this way over the next few years.