https://cloud.githubusercontent.com/assets/993499/16283312/2...
The industry grew a lot - surely driven by the most successful titles, but also for the longer tail of developers. More of the total revenue and earnings are captured by the top 100 publishers -- but still, even compared to 2012 or 2013, the 10000th biggest app is earning more due to the opening of all the new territories.
The game earning model moved from a hits based model, where you launch with lots of hype and reviews and generate a lot of earnings in the initial months to a model where long playing loyal players stick with the game over many months & years and monetize via longer term in app purchases. It's not possible to bring back 2010. We need to be ok with that and learn to engage users over longer timelines.