Other ways to disrupt established business are to visit their parking lot and slash everyone's tires, cut power and internet to their company buildings, slander them on public television, drive by their building and honk a really loud horn, find their business partners and spread false rumors, DDoS their website, make false tips to the SEC that they're scamming investors, etc.

That's the image that appears in my head whenever I hear about some startup disrupting an industry; like they're a criminal with poor impulse control.

Disrupting is all about challenging antiquated regulations :-)

Not really. Just label it as "Vintage Honey", write "Experience the taste of honey taken from Egyptian tombs" and add in very tiny letters at the bottom "From 2016 harvest". As long as you don't claim it's actually taken from an Egyptian tomb, you can just spin it however you like. If you want to be somewhat more honest, make sure the bees only drink nectar from flowers that would have been grown during the time of the pharaohs.