agree with what your saying and these burgers would probably sell fine if they didn't get labeled as vegan. but yeah there must be a specific market that does want this, because we've been seeing fake meats for years.

personally I'm in a different camp. I've been vegan for a while now. I pretty much never buy fake meat or fake cheese. I don't really understand it. I just eat food I make from the bulk section of the grocery store. I don't see a need to have a "boody plant burger that smells like meat" or a boca burger, that just tastes like a...boca burger. honestly I rather just have a patty made out of blackbeans and lentils that doesn't taste anything like meat. seems way simpler to me.